You know who I feel sorry for right now? Those other kids in Rebecca Black’s Friday video. Who are they? No one knows their names. You can bet they’re all just friends or kids from her school or youth soccer league or soemthing. One day she turns to them in the gymcafenasium and says, “Hey, gang, I’m, like, totally gonna shoot a music video and, like, you all, like, totally need to be in it.” And the entourage is all: “Totally!” “Awesome!” “Can we do it the week after next, ‘cuz I’m all getting my braces off and stuff then.” And so they get up early one morning and shoot this thing. I can’t say for sure, but they probably shot it on the weekend (which I mention just in case there’s the chance of a class action suit for false representation in the offing). And so they lip sync to the video and do a few takes in the car, quite possibly rock-paper-scissors for who gets in the front and who gets in the back, and then move on to the party scenes at night. And after all is done and the video gets put on YouTube it becomes one of the most mocked and reviled vids to ever exist. Rebecca Black becomes a teen cause célèbre, eliciting some of the most spiteful and vitriolic dislikes the www has to offer. But those other guys? The hangers on? The nameless car poolers and party crashers who only sought to help out a friend? Yeah, in the end, they get squat. They don’t even get their slice of the 15-minute famewreck that Rebecca has been privy to. They get the jeers and derision, they get the shame and humiliation, they even get the sad, pathetic egotrip of saying, “I was seen by 61 million people, 1.3 million of which think I suck!” But no one knows them. Even long after the pop culture zeitgeist has relegated Rebecca Black to the refuse pile with Mahir and William Hung and David After Dentist, she will still have that memory of being that brief candle outed by the changing flavors of public perception. The rest of Rebecca’s gang? They don’t even get that.
And, sadly, they probably don’t realize how lucky they are for it.