There’s a commercial for Hanes All-Over Comfort Bra featuring Jennifer Love Hewitt that’s been getting some airplay recently. The actress is depicted in various modeling situations but consistently finds herself vexed by her regular, uncomfortable bra. But then, of course, she tries on the Hanes All-Over Comfort Bra (With Comfort Straps) and life is glorious! Birds sing again, flowers bloom and the sky is filled with sugar rainbows. Not really, but by showing Ms. Hewitt’s exhilaration at her new brassiere, the ad presents this product in a positive light.
Now please understand – I am not the target audience for this commercial. I’m not a woman, I’ve never worn a bra (except for that one time at camp) and I’m not buying lingerie for anyone anytime soon. But every time I see this ad, I keep thinking that if I were the type of person in need of bosom support, I would totally trust any product Jennifer Love Hewitt endorsed. I mean, if she says a bra works, it bloody well works!
Heck, if you’ve got a fabric that can contain those puppies, you ought to make the freakin’ space shuttle out of it!